Newsletter advice

This post first appeared as an email to fellow newsletter nerds. Comment your email below if you'd like to join these monthly advice emails. 

May 23, 2024

I stole these ideas and so should you!

If you'd prefer not to get these monthly emails anymore, reply to this email with the word "unsubscribe." 
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It's Alex the Newsletter Helper (new title I just gave myself) with newsletter advice for May. 

If this is your first one, here are the past two editions:
What you'll find in this email:
  • How a recent clarity call went
  • Ideas you can steal to improve your newsletter
  • I'd like your advice
[More below:]

After the Roundtable: thoughts for April

This post first appeared as an email to the Alt Summit 2024 attendees who came to my roundtable talk on Demystifying Newsletters. 

April 12, 2024

Hi everyone!

Hope it's okay if I email you again. I've been thinking about you! 

Finding a place for all that wonderful creative energy after Alt Summit is kinda tricky! Don't feel bad if you're still trying to incorporate your takeaways – I think we're all in the same boat. Maybe you don't even remember me and my Roundtable talk, haha. Here I am if you forgot! 

Since Alt Summit, I've seen some real newsletter progress from you guys.
- Katie from Brie and Banquet and I chatted on the phone (thanks Katie!)
- I subscribed to Jen's good-for-the-planet newsletter Stepping Stones, it's so great.
- Lots of positive email conversations about naming newsletters, affiliate links, and different email service providers. 

If you'd like to chat on the phone about getting clarity on anything newsletter-related, reply directly to this email to set up a 30-minute call with me. :-)

A few things I've been saving for you guys...

[More below:]

Thank you, Roundtable attendees!

This post first appeared as an email to the Alt Summit 2024 attendees who came to my roundtable talk on Demystifying Newsletters. 

March 21, 2024

Hi Alt Summit ladies,

Thank you so much for coming to my Roundtable talk on newsletters! I LOVED chatting with you! Admittedly I'm kind of shocked and amazed that anyone wrote down their email address at all, so my heartfelt thanks to all 39 of you.

Here's what you'll find in this email:
1. Resource Sheet
2. How to work with me
3. Final thoughts

[More below:]

witness testimony


The kids ask me to tell them stories all the time but I can’t remember any. Why? Yesterday going through rolls of film from 2019 made my skin crawl. Why? Why do I get dizzy and sad and afraid when I look back? Why can’t I remember? Will I remember this? Is it irresponsible of me not to journal every night? Will their childhoods just disappear into the ether? What good am I as a witness if I cannot recall? 

alex's chocolate chip cookie recipe

Classic Chocolate Chip Cookies

½ c all-purpose flour
1 tsp baking soda
16 tbsp (2 sticks) salted butter, browned
8 tbsp salted butter (1 stick), solid, cut in chunks
1 c white sugar
1½ c brown sugar
5 tsp vanilla
2 tsp salt
2 eggs + 2 yolks
1½ c chocolate chips

Lily & Cameron's Wedding // Newport Beach, CA

Can you believe how cute these two are? Lily's heirloom Tiffany jewelry! Blended families joyfully blending anew! The smiliest nephew you've ever seen! This mini wedding is a real treat. Fun fact: I got married in this same temple one million years ago. 

More [100% Kodak film] photos from Lily and Cameron's mini wedding right this way:

alex's slightly modified version of Food52's best apple crisp

click here for original recipe by Ella Quittner via Food52 

Crisp Topping:

- 2/3 cups almond meal (aka almond flour)
- 1 cup all-purpose flour
- 3/4 cup packed light brown sugar
- 1 teaspoon kosher salt
- 2 sticks butter, cold, cubed
- 1 1/3 cup rolled oats

07/21/22 (via ig)

 Day 1 in @sequoiakingsnps. We got a late start leaving Bakersfield and arrived in the park around 1pm, about 100°F, so we decided to play in the river first. This spot in the river was near Hospital Rock, which is ironic, because right when we were about to leave and continue up the mountain, I fell on a rock and injured my elbow and y’all I would have *loved* to be in a hospital with AC and morphine. (I am okay!) @maryssor was the ultimate road trip hero and carried all three kids across the river and back to the car. I’ll post more about our other stops but first I needed to put these photos and videos here ✨ the hours we spent in this spot were sacred. Watching my precious children experience such purity and wonder filled me with gratitude and peace...